Validating Product Ideas: Through Lean User Research is published by Rosenfeld Media on January 19, 2016. This book has 344 pages in English, ISBN-10 1933820292, ISBN-13 978-1933820293. PDF, EPUB, MOBI is available for download below.
Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.
It’s easy to say “Go talk to your users to find out what they want”. It’s much more difficult to understand how to do this effectively. Tomer does a brilliant job of explaining how to do this, along with giving the reader a clear methodology and substantive examples. –Brad Feld, managing director, Foundry Group
For my money, there’s no one who knows more about conducting user research or who s better at explaining how to do it in truly lean fashion than Tomer Sharon. My advice? If you care about getting your product right, buy this book. (It’s worth it for the chapter on recruiting participants via social media alone.) –Steve Krug, author of Don’t Make Me Think
Validating Product Ideas Through Lean User Research by Tomer Sharon contains new methods for understanding customers, gathering hidden insights, and ultimately building amazing products. If you’re a novice, this book will give you the tools to leapfrog your competition. If you’re savvy, this book will catch you by surprise with techniques you should have been using years ago. Overall, I haven’t been this excited about a Lean book in years. –Trevor Owens, entrepreneur, founder, and CEO at Javelin, author of The Lean Enterprise
Table of Contents
Chapter 1: What do people need?
Chapter 2: Who are the users?
Chapter 3: How do people currently solve a problem?
Chapter 4: What is the user’s workflow?
Chapter 5: Do people want the product?
Chapter 6: Can people use the product?
Chapter 7: Which design generates better results?
Chapter 8: How do people find stuff?
Chapter 9: How to find participants for research?