Introduction to Google Analytics is published by Apress on June 21, 2017. This book has 141 pages in English, ISBN-10 1484228286, ISBN-13 978-1484228289. EPUB is available for download below.
Introduction to Google Analytics.
Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly.
What You’ll Learn
- Understand basic techniques to generate traffic for a blog or website
- Review the performance of a website or campaign
- Set up a Shopify account to track ROI
- Create and maximize AdWords to track conversion
Discover opportunities offered by Google, including the Google Individual Qualification
Who This Book Is For