Artificial Intelligence for Marketing

Artificial Intelligence for Marketing: Practical Applications. Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for...

The SEO Battlefield

The SEO Battlefield: Winning Strategies for Search Marketing Programs. Welcome to the battlefield. Every day, companies ranging from startups to...

SEO 2016 & Beyond

SEO 2016 & Beyond: Search engine optimization will never be the same again!. SEO 2016 & Beyond – Higher Rankings,...

Wine Queens

Wine Queens: Understanding the Role of Women in Wine Marketing (SpringerBriefs in Business). This book explores a fairly unique wine...

Applied Conjoint Analysis

Applied Conjoint Analysis. Conjoint analysis is probably the most significant development in marketing research in the past few decades. It...