Artificial Intelligence for Marketing

Artificial Intelligence for Marketing: Practical Applications. Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for...

The SEO Battlefield

The SEO Battlefield: Winning Strategies for Search Marketing Programs. Welcome to the battlefield. Every day, companies ranging from startups to...

Visualizing Financial Data

Visualizing Financial Data. A fresh take on financial data visualization for greater accuracy and understandingYour data provides a snapshot of...

Active Training, 4th Edition

Active Training: A Handbook of Techniques, Designs, Case Examples, and Tips, 4th Edition. The all-time bestselling training handbook, updated for...

The Manager’s Path

The Manager’s Path: A Guide for Tech Leaders Navigating Growth and Change. Managing people is difficult wherever you work. But...

Mapping Experiences

Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams. Customers who have inconsistent, broken experiences with...

Big Data Bootcamp

Big Data Bootcamp: What Managers Need to Know to Profit from the Big Data Revolution. Investors and technology gurus have...

Digital Asset Management

Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos. Digital Asset Management: Content Architectures, Project...

Using R for Statistics

Using R for Statistics. Using R for Statistics will get you the answers to most of the problems you are...